Franz Holzknecht brings decades of experience in tourism and hospitality. After his studies in Innsbruck and Florence, he began his professional career in the tourism industry in the early 1990s. Over the years, he held leadership positions in tourism organizations and ski resorts across South Tyrol, Austria, and Switzerland. He spent ten years managing Schwemmalm in Val d’Ultimo before returning to the hotel industry as Managing Director of Athesia Hotel GmbH, where he oversaw the development of various hotel projects in South Tyrol, on Lake Garda, and in Florence.
What inspires him most at Feuerstein is the combination of exceptional quality and genuine family-friendliness. For Franz, warmth, honesty, and respectful collaboration on equal terms are the foundation of outstanding hospitality, both in interactions with guests and within the team.
In his free time, Franz enjoys spending time with his family and his dog in the mountains of South Tyrol. The area around Vipiteno (Sterzing) is a special place for him to recharge and find inspiration. He is also passionate about gastronomy, wine, and the culture of fine dining, which he considers just as essential to great hospitality as warmth, authenticity, and a sincere interest in people.