In the heart of the South Tyrolean Alps, where the Feuerstein Nature Family Resort is nestled between forests, meadows and waterfalls, an idea was born that is deeply connected to our philosophy: the desire to give the sensitive skin of our youngest guests the attention it deserves.
This vision gave rise to Pure - kids cosmetics by Feuerstein. A cosmetics line that is as unique as the place itself.
Pure was not simply developed - it was created with a lot of love and care especially for the Feuerstein. Inspired by our attitude that children are the most precious thing we can accompany.
That's why Pure - kids cosmetics by Feuerstein is a line that only exists here: created exclusively for our hotel, inspired by our surroundings, our values and the needs of our little guests.